Where would you classify Smirnoff in the following categories and why? a. Durable vs non-durable product? b.

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Where would you classify Smirnoff in the following categories and why?

a. Durable vs non-durable product?

b. Convenience, shopping, speciality or unsought product?

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Marketing Real People Real Decisions

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2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:02 AM

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Where would you classify Smirnoff in the following categories and why? a. Durable vs non-durable product? b.

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Marketing Real People Real Decisions

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