Why do sample surveys have predetermined margins of error?

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Marketing Research

ISBN: 9781292153261

8th Global Edition

Authors: Alvin C. Burns, Ronald F. Bush, Ann F. Veeck

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Question Posted: Apr 23, 2024 02:01 AM

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Why do sample surveys have predetermined margins of error?

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Sample surveys are commonly used to estimate the characteristics of a larger population by surveying a smaller group However there is inherent uncerta...View the full answer

Marketing Research

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