Why is exploratory research often utilized in the initial steps of the decision process?

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Marketing Research: An Applied Approach

ISBN: 187935

3rd Edition

Authors: Thomas C. Kinnear, James R. Taylor

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Question Posted: Oct 28, 2024 04:00 AM

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Why is exploratory research often utilized in the initial steps of the decision process?
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Why is exploratory research often utilized in the initial steps of the decision process?

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Marketing Research: An Applied Approach

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