Your market research business administers questionnaires written by clients. The quality is variable, and you have decided
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Your market research business administers questionnaires written by clients. The quality is variable, and you have decided to produce a shortlist of the most frequent errors that you have encountered. You hope that the advice will enable your clients to write better questionnaires.
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Related Book For 
Marketing Research : An Applied Orientation
ISBN: 187939
7th Global Edition
Authors: Naresh K. Malhotra
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