1 How do you explain that B&O has remained successful in the face of tougher competition? What...
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1 How do you explain that B&O has remained successful in the face of tougher competition?
What is their competitive advantage?
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Marketing Strategy And Competitive Positioning
ISBN: 9780273706977
4th Edition
Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
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