1 The prevailing attitude among advertisers is that their ads in the mainstream media already reach minorities...
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1 ‘The prevailing attitude among advertisers is that their ads in the mainstream media already reach minorities’ in the UK. Is this assumption reasonable? Why may such mass marketing fail?
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Marketing Strategy And Competitive Positioning
ISBN: 9780273706977
4th Edition
Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
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