10. How can a marketing manager change a firms F.O.B. terms to make an otherwise competitive marketing...

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10. How can a marketing manager change a firm’s F.O.B.

terms to make an otherwise competitive marketing mix more attractive?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 9780073529950

18th Edition

Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

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