10. How can a marketing manager change a firms F.O.B. terms to make an otherwise competitive marketing...
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10. How can a marketing manager change a firm’s F.O.B.
terms to make an otherwise competitive marketing mix more attractive?
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Related Book For
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 9780073529950
18th Edition
Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
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