10-12 Is this similar to the freemium model used by many US game producers? Explain this model...

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10-12 Is this similar to the ‘freemium’ model used by many US game producers? Explain this model and discuss examples of games that use this model. (AACSB: Communication;

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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