10-2 Name and describe the types of costs marketers must consider when setting prices. Describe the types...
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10-2 Name and describe the types of costs marketers must consider when setting prices. Describe the types of costbased pricing and the methods of implementing each.
(AACSB: Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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