11-3 What is dynamic pricing? Why is it especially prevalent online? Is it legal? (AACSB: Communication)
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11-3 What is dynamic pricing? Why is it especially prevalent online? Is it legal? (AACSB: Communication)
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Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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