11-3 What is dynamic pricing? Why is it especially prevalent online? Is it legal? (AACSB: Communication)

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11-3 What is dynamic pricing? Why is it especially prevalent online? Is it legal? (AACSB: Communication)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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