12. Suggest a plausible explanation for sales fluctuations for (a) computers, (b) ice cream, (c) washing machines,

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12. Suggest a plausible explanation for sales fluctuations for

(a) computers,

(b) ice cream,

(c) washing machines,

(d ) tennis rackets,

(e) oats, ( f ) disposable diapers, and

(g) latex for rubber-based paint.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 9780073529950

18th Edition

Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

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