12-8 The term last mile is often used in the telecommunications industry. Research what is going on...

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12-8 The term last mile is often used in the telecommunications industry. Research what is going on in this industry and how the last mile has evolved in recent years, then predict where it is heading in the future. What companies are major players in the last mile and how does the concept of net neutrality fit in? (AACSB: Communication;

Reflective thinking)


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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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