13-8 The majority of shoppers agree that online reviews can be very helpful. However, some online reviews

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13-8 The majority of shoppers agree that online reviews can be very helpful. However, some online reviews are fake.

Research this issue and write a report on how to spot fake online reviews and the steps retailers take to minimise fake reviews. (AACSB: Communication; Use of IT;

Reflective thinking)


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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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