14- 4 Name and describe the two basic promotion mix strategies. In which strategy is advertising more

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14- 4 Name and describe the two basic promotion mix strategies.

In which strategy is advertising more important?

(AACSB: Communication; Reflective thinking)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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Question Posted: Oct 15, 2024 03:03 AM

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14- 4 Name and describe the two basic promotion mix strategies. In which strategy is advertising more important? (AACSB: Communication; Reflective thinking)
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14- 4 Name and describe the two basic promotion mix strategies. In which strategy is advertising more

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Marketing An Introduction

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