14- 4 Name and describe the two basic promotion mix strategies. In which strategy is advertising more
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14- 4 Name and describe the two basic promotion mix strategies.
In which strategy is advertising more important?
(AACSB: Communication; Reflective thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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