14. Review the model in Exhibit 6-2 and then reread the Apple case at the beginning of...
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14. Review the model in Exhibit 6-2 and then reread the Apple case at the beginning of this chapter. List and briefly describe specific points in the case that illustrate the model.
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Basic Marketing A Marketing Strategy Planning Approach
ISBN: 9780073529950
18th Edition
Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
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