14-13 Determine the advertising-to-sales ratios for two competing companies and compare them to the industry advertising-to-sales ratio
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14-13 Determine the advertising-to-sales ratios for two competing companies and compare them to the industry advertising-to-sales ratio found above. Why do you think there is a difference between competitors and the industry average? (AACSB: Communication; Use of IT;
Analytical reasoning; Reflective thinking)
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Muhammad Umair
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Related Book For 
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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