14-7 Find three examples of advertisements that incorporate socially responsible marketing in the message. Some companies are

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14-7 Find three examples of advertisements that incorporate socially responsible marketing in the message. Some companies are criticised for exploiting social issues or organisations by promoting them for their own gain. Do the examples you found do that? Explain. (AACSB: Communication;

Ethical reasoning; Reflective thinking)

Mini-cases and applications Online, mobile and social media: marketing native advertising

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