14-9 Debate whether or not current regulations and guidelines regarding online advertising are adequate for this 428
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14-9 Debate whether or not current regulations and guidelines regarding online advertising are adequate for this 428 PART 3 DESIGNING A CUSTOMER VALUE-DRIVEN STRATEGY AND MIX type of promotion. Is it likely that the regulators will issue new guidelines or regulations? (AACSB: Communication;
Reflective thinking)
Marketing ethics: racist promotion?
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Related Book For
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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