2. As a retail brand, assess the Auchan retail strategy with respect to segmentation, targeting, differentiation and
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2. As a retail brand, assess the Auchan retail strategy with respect to segmentation, targeting, differentiation and positioning.
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Related Book For
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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