2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the

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2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the colour of a piece of equipment). What are the potential benefits of the Industrial Internet for business buyers?

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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Question Posted: Oct 15, 2024 03:02 AM

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2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the

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Marketing An Introduction

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