3 How are the trends in questions 1 and 2 likely to influence the demand and design...

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3 How are the trends in questions 1 and 2 likely to influence the demand and design of the following: automobiles, homes, home-delivered services, entertainment?

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Marketing Strategy And Competitive Positioning

ISBN: 9780273706977

4th Edition

Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

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