3 Within 18 months of making its bullish forecast Boeing closed plants in its home town of...
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3 Within 18 months of making its bullish forecast Boeing closed plants in its home town of Seattle and discontinued its Sonic Cruiser project, a 250-seat long-range challenger to Airbus’s 555-seat A380 super jumbo. Does this turn of events indicate major problems with market forecasting in support of strategic decision making?
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Marketing Strategy And Competitive Positioning
ISBN: 9780273706977
4th Edition
Authors: Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
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