3. You have been hired to do some marketing research for a candy company that sells its...
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3. You have been hired to do some marketing research for a candy company that sells its products mainly to kids that represent all races and economic levels. The company is leaning toward using the Internet to conduct the research. Its reasoning is that Web-based marketing research is easier, faster, and cheaper than more traditional methods. Why might you persuade the company to think otherwise?
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Related Book For 
Marketing Strategy A Decision Focused Approach
ISBN: 9780073381152
7th Edition
Authors: Orville Walker, John Mullins
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