- DC-1
Decision Cases:
- DQ-1
Discussion Question:
- E1.2-1
Exercise 1.2:
- EQ-1
Exercise Questions:
- E-1
Exercises:
- PSA-5
Problem Set A:
- PSB-1
Problem Set B:
- P-1
Problems:
- Q-3
Questions:
- RE-1
Review Exercises:
- Rq-1
Review question:
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Marketing Strategy A Decision Focused Approach(7th Edition)
Authors:
Orville Walker, John Mullins
Cover Type:Paperback
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ISBN: 0073381152, 9780073381152
Book publisher: McGraw-Hill/Irwin
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