6. Find advertisements to final consumers that illustrate the following types of advertising: (a) institutional, (b) pioneering,

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6. Find advertisements to final consumers that illustrate the following types of advertising:

(a) institutional,

(b) pioneering,

(c) competitive, and

(d) reminder. What objective(s) does each of these ads have? List the needs each ad appeals to.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 9780073529950

18th Edition

Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

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