6-9 Research mobile procurement and discuss the roles in the buying centre that are impacted most by
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6-9 Research mobile procurement and discuss the roles in the buying centre that are impacted most by this technology.
(AACSB: Communication; Reflective thinking)
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Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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