7-1 Name and describe the four major steps in designing a customer-driven marketing strategy. (AACSB: Communication)

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7-1 Name and describe the four major steps in designing a customer-driven marketing strategy. (AACSB:

Communication)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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