7-13 Discuss the factors used to evaluate the usefulness of the military personnel segment. (AACSB: Communication; Reflective

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7-13 Discuss the factors used to evaluate the usefulness of the military personnel segment. (AACSB: Communication;

Reflective thinking)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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