7-6 Advertisers use market segmentation when promoting products to consumers. For each major consumer segmention variable, find

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7-6 Advertisers use market segmentation when promoting products to consumers. For each major consumer segmention variable, find an example of a print ad that appears to be based on that variable. For each ad, identify the target market and explain why you think the advertiser is using the segmentation variable you identified for that ad. (AACSB: Communication; Reflective thinking)


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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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