8-2 Name and briefly describe the important decisions in developing and marketing individual products and services. (AACSB:

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8-2 Name and briefly describe the important decisions in developing and marketing individual products and services.

(AACSB: Communication)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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