8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.
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8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.
(AACSB: Communication)
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Related Book For
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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