8-8 Find five examples of service-provider attempts to reduce service intangibility. Describe them. (AACSB: Communication; Reflective thinking)
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8-8 Find five examples of service-provider attempts to reduce service intangibility. Describe them. (AACSB:
Communication; Reflective thinking)
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Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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