9-1 What activities are performed in the marketing strategy development step of the new product development process?

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9-1 What activities are performed in the marketing strategy development step of the new product development process? What is required in a good marketing strategy statement? (AACSB: Communication; Reflective thinking)

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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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Question Posted: Oct 15, 2024 05:04 AM

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9-1 What activities are performed in the marketing strategy development step of the new product development process?

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Marketing An Introduction

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