9-2 What decisions must be made once a company decides to go ahead with commercialisation for a...
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9-2 What decisions must be made once a company decides to go ahead with commercialisation for a new product?
(AACSB: Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292017518
3rd Edition
Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
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