9-7 The Internet of Things a term that refers to everyday objects being connected to the

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9-7 The ‘Internet of Things’ — a term that refers to everyday objects being connected to the Internet — is growing.

Thermostats, ovens, cars, toothbrushes, and even baby clothes are connecting to the Internet.


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Marketing An Introduction

ISBN: 9781292017518

3rd Edition

Authors: Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan

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