A study by Posner and Waleck indicated that for every 100 direct mail responses, 3 persons will
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A study by Posner and Waleck indicated that for every 100 direct mail responses, 3 persons will purchase the advertised product within 3 months.
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General Aviation Marketing And Management
ISBN: 9780894648847
1st Edition
Authors: Bruce D. Wells, Alexander T.; Chadbourne
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