All of the following statements about buyer motivational research studies are true except a. probing the psychological,

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All of the following statements about buyer motivational research studies are true except

a. probing the psychological, sociological, and economic variables affecting buyer behavior

b. require trained personnel to conduct the study

c. cannot be done by most large firms internally

d. are an example of price research

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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