Are the planned qualitative and/or quantitative research approaches suited to the objectives of the research? Qualitative research
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Are the planned qualitative and/or quantitative research approaches suited to the objectives of the research? Qualitative research is generally better for deep insights into consumer behavior, while quantitative research is better for measurement of a population’s attitudes and likely responses to products or marketing programs.
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Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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