As general manager, what type of organizational design would you select for the new SBU described in
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As general manager, what type of organizational design would you select for the new SBU described in question 1? Justify your choice in terms of its ability to help the SBU implement its strategy and accomplish its primary objectives. What potential disadvantages—if any—might be associated with your chosen organizational structure?
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Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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