What changes in the environment have negatively affected the current strategy (e.g., demographic or social trends, interest
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What changes in the environment have negatively affected the current strategy (e.g., demographic or social trends, interest rates, government controls, or price changes in substitute products)?
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Related Book For 
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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