Browse the Web site of the Sports & Fitness Industry Association (SFIA), formerly the SGMA (www.sfia.org) and

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Browse the Web site of the Sports & Fitness Industry Association (SFIA), formerly the SGMA (www.sfia.org) and discuss how the information found on this site might be useful for developing a strategic marketing plan for the new IBL.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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