Interview three marketing managers who are responsible for sponsorship decisions in their organization. Determine how each evaluates

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Interview three marketing managers who are responsible for sponsorship decisions in their organization.

Determine how each evaluates the effectiveness of their sponsorship.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:01 AM

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Interview three marketing managers who are responsible for sponsorship decisions in their organization. Determine how each evaluates

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Interview with Marketing Manager No 1 Q How do you determine whether your sponsorships are effective A number of key performance indicators KPIs are h...View the full answer

Sports Marketing A Strategic Perspective

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