Discuss how being the quarterback of a football team is similar to being a marketer responsible for
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Discuss how being the quarterback of a football team is similar to being a marketer responsible for implementing and controlling the strategic sports marketing process.
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Being the quarterback of a football team and being a marketer responsible for implementing and controlling the strategic sports marketing process share several similarities Both roles require strategi...View the full answer
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Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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