Choose a professional sports team that performs poorly in attendance.

Locate its Facebook page on the Internet. (If you cannot find it, choose another team.) Examine the content of the page. Are any special events or promotions being planned? How many friends/

fans does the team have? As far as you can tell, what kinds of people are these (i.e. college students, professionals, families, etc.)? Develop a segmentation strategy that revolves around Facebook. How would you appeal to each segment?