Choose any professional sports team and describe how it puts the basic sports marketing functions into practice.
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Choose any professional sports team and describe how it puts the basic sports marketing functions into practice.
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Lets take the Los Angeles Lakers one of the most iconic and successful teams in the NBA as an example to illustrate how they implement basic sports ma...View the full answer
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Related Book For 
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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