Define a target market. What are the requirements for successful target markets (i.e., how should each target

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Define a target market. What are the requirements for successful target markets (i.e., how should each target be evaluated)? Provide examples of sports products or services that target two or more distinct markets.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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