Define perception and provide three examples of how the perceptual processes apply to sports marketing.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:00 AM

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Define perception and provide three examples of how the perceptual processes apply to sports marketing.

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Perception refers to the process by which individuals interpret and make sense of sensory information from the environment It involves selecting organ...View the full answer

Sports Marketing A Strategic Perspective

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