Define perception and provide three examples of how the perceptual processes apply to sports marketing.
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Define perception and provide three examples of how the perceptual processes apply to sports marketing.
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Perception refers to the process by which individuals interpret and make sense of sensory information from the environment It involves selecting organ...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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