Define the strategic sports marketing process, and discuss the various elements in the strategic sports marketing process.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:00 AM

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Define the strategic sports marketing process, and discuss the various elements in the strategic sports marketing process.

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The strategic sports marketing process is a systematic approach used by organizations within the sports industry to achieve their marketing objectives ...View the full answer

Sports Marketing A Strategic Perspective

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