What is the marketing exchange process, and why is the exchange process critical for sports marketers?
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What is the marketing exchange process, and why is the exchange process critical for sports marketers?
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The marketing exchange process refers to the fundamental concept in marketing theory that highlights the interaction between buyers and sellers where ...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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